2009年6月30日火曜日

Japanese stationery trend reports - wedding stationery

The myth of "June bride" also has a magic power here in Japan.
Many brides want to have their weddings in June.
(The most popular wedding season is autumn, but spring is still popular.)


In our store area, Omotesando, there are some famous places for weddings, so we could see
many people (guests) for the weddings on the main street in June.


Now, many customers visit our Tokyo store to look for their wedding stationery for autumn weddings.
This time, let me introduce a little bit about the trends of wedding stationery in Japan.

As I wrote about the culture of "kamon" last time, every Japanese has their own family crest.
Recently, many couples use their family crests in their wedding stationery.

These are images of "kamon" wedding stationery.


(front -wedding invitation, back - reception program)

As you can see, there are two types of kamons on the cover, usually the right side is
groom's and left side is bride's.


One of the most popular printing/processing methods is letterpress (right one of the picture below) as well as Western trends. Also, foil stamping (center) and blind embossing (left) are popular.




Although most brides wear wedding dresses, almost of them also wear Japanese kimono.
I'm glad most Japanese women still love the beauty of traditional Japanese kimono. (I am crazy about the culture!)

I will write more about kimono next time.

Have a nice weekend!

Rumi, from Tokyo

1 件のコメント:

MiMi さんのコメント...

Those wedding stationary sure looks elegant and unique.